Design Thinking Workshop

SDAC-Design Thinking Workshop

On Friday 30th of November students of the Master´s program “Standards of Decision-Making Across Cultures” participated in a workshop on Design Thinking held by Professor Oliver Szasz from Macromedia University of Applied Sciences in Munich. At the beginning of the workshop, Professor Szasz introduced the power of design in Fashion, Graphic Design and Architecture. In his lecture, he demonstrated that design is more than an aesthetic gimmick and that a “design approach” can contribute to difficult decision-making in various fields such as software design, business management or public policy.

After the lecture on the theory and history of design thinking, students were given the opportunity to familiarize themselves with the concept of design thinking in practice. In small groups, they were asked to develop projects to improve intercultural communication and understanding. Crafting ideas with LEGO bricks helped the students to not only apply their knowledge and experience but, most importantly, it triggered their imagination and creativity. The main rule “Dare to be wild!” and the informal atmosphere enabled the participants to think “outside of the box” and to discover new talents. The workshop concluded with a presentation of the students’ projects which may contribute to the creation of new “start-up companies”.